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Ninja Form tracking set up via GTM

Parliament Analytics is the blog for those, who interested in data analysis, web analytics, and data science. Here you will find practical advice, insights, tools, and techniques to help you gain a deeper understanding of the world of data.
The goal is to make complex concepts accessible and useful to anyone who wants to become an expert in this field.
I share my knowledge and observations in web analytics topics from the most basic to advanced:
• nuances of working with Google Analytics, from settings to understanding the structure of data and reports
• interesting and non-standard solutions for Google Tag Manager
• settings for correct tracking for various advertising tools, such as Google Ads, Meta Ads, Linkedin Ads and others
• news and updates in the field of web analytics
There is considered work with the main BI systems, such as: Looker Studio, Power BI and Tableau. I share tips on building useful reports, combining and processing data, as well as updating these tools.
The remaining sections cover other methods of working based on data science and more advanced tools:
• spreadsheets (Excel, Google Sheets)
• programming and query languages (Python, JavaScript, SQL)
• machine learning algorithms
Hi! I'm experienced Web & Data analyst and Parliament Analytics blog author.
I specialise in the implementation of web analytics systems of various types, collection, transformation and data visualisation, conducting A/B tests. Involved in building end-to-end analytics systems, machine learning models and algorithms, integrating various services for data transmission and processing.